With nearly 20 years of experience, I started my career as a designer and art director, working at renowned agencies like FCB, NBS/Dentsu, Artplan, DM9, VML, and Ampfy.

Over the years, I helped Burger King step into the gaming world with an unprecedented in-game coupon activation, led Ruffles to record-breaking engagement in a cross-media campaign with the NBA, made the Portuguese language more inclusive alongside AfroReggae, and was deeply moved to learn that a commercial I created for Pfizer inspired thousands of people to seek free treatment and more hope in their lives.

Throughout my journey, my work has been recognized with over 60 international and regional awards, including Cannes Lions, Clio Awards, One Show, LIA Awards, NY Festival, and Effie.

I believe advertising is more than just a marketing tool, it’s a cultural mirror, a behavior shaper, and a force for transformation. Beyond selling, it has the power to influence mindsets and create genuine connections. And when you’re passionate about the challenge in front of you, it stops being an obstacle and becomes an open field of incredible possibilities—helping brands connect with people in meaningful and authentic ways.

If you'd like to chat and get to know me a little better, just reach out 😉 ➝ brunoathayde@gmail.com

⚡ Some achievements I'm most proud of:

  • In 2007, I was part of the team that proposed and developed Guardian Angel for Bayer Pet, a pioneering technology service at the time that helped track down dogs and cats that had lost their owners. In 1 year of operation, more than 75% of lost animals were found in a base of 50 thousand registered pets.

  • In 2008, I was invited to help set up M&C Saatchi's digital operation in Brazil.

  • In 2016, I was part of the team that created the Gender Dictionary, a pioneering project at the time that sought to clarify issues about gender and sexuality, gaining significant notoriety in the main news programs in the country.

  • In 2017, I was part of the team that won the Youtube Leaderboard Brazil for L'Oréal, making less remembered brands win first place, above the main beauty brands.

  • In 2019 and 2020, I contributed to TracyLocke DDB (newcomer to Brazil) having creative relevance in the national and international market, winning 17 international awards, including the Cannes Lions, Clio and LIA Awards, El Ojo and Effie LATAM.

  • Also in 2019 and 2020, I was part of the team that won the Agency of the Year award at the Global Awards and that contributed to DDB Latina being elected the Ibero-American network of the year at El Ojo for two consecutive years.

  • Again in 2019, I was part of the team that created the Rainbow Crosswalk campaign for Burger King, helping the brand win the Citizenship Award in Respect of LGBT+ Diversity.

  • Still in 2020, I was part of the team that modernized Outback's communication in Brazil and created a campaign platform for Comic Con considered the most interesting by critics.

  • In 2022 and 2023, I was part of the team that created the two most engaging campaign in the history of PepisCo in Brazil for Ruffles.

  • Also in 2023, I was a part of the Effie Awards Jury.

🤙 Experience

IPG Mediabrands LATAM
Creative Consultant
2023-2024

Ampfy
Creative Director
2022-2023

VML
Creative Director
2020-2022

DM9
Creative Director
2018-2020

Publicis
Freelance Senior Art Director (Bradesco)
2018

RAPP Worldwide
Creative Supervisor & Content Lead
2017-2018

Artplan
Creative Supervisor
2015-2017

NBS (Dentsu Group)
Art Director
2011-2015

GiovanniDraftFCB
Art Director
2010-2011

Manufatura (M&C Saatchi Partner)
Co-Founder & Digital Director
2008-2010

✏️ Some Clients

BMW
Burger King
Pepsi
Ruffles
Nespresso
Outback Steakhouse
Pfizer
Johnson & Johnson
Oi Telecom
TIM Telecom
Claro Telecom
L’Oréal
O Boticário
SC Johnson
KitchenAid
Globo Group
Viacom
Rock in Rio
Kaizen Gaming (Betano)
Mercado Livre
Bradesco
Experian
AkzoNobel (Coral/Dulux)
Petrobras
Eletrobrás

⭐ Awards

Cannes Lions Bronze (Pharma - Film Craft) - 2020/21
Cannes Lions Shortlist (Pharma - Use of Music) - 2020/21
Clio Health Awards Silver (Cinematography) - 2019
Clio Health Awards Silver (Direction) - 2019
Clio Health Awards Bronze (Short Form) - 2019
Clio Awards Shortlist (Film) - 2019
OneShow Shortlist (Film Craft) - 2023
London International Awards Bronze (Health) - 2019
London International Awards Finalist (Film Craft) - 2019
NY Festival Global Awards Silver (Cinematography) - 2019
NY Festival Global Awards Silver (Direction) - 2019
NY Festival Global Awards Finalist (Script) - 2019
NY Festival Global Awards Finalist (Short Form) - 2019
Effie LATAM Awards Shortlist (Cuidado de la salud) - 2021
Effie Awards Shortlist (Brand Experience) - 2022
Effie Awards Bronze (Promo) - 2020
Effie Awards Shortlist (Low Budget) - 2020
El Ojo de Iberoamérica Gold (Film) - 2023
El Ojo de Iberoamérica Gold (Media Use) - 2020
El Ojo de Iberoamérica Silver (Promo) - 2020
El Ojo de Iberoamérica Silver (Cinematography) - 2019
El Ojo de Iberoamérica Silver (Direction) - 2019
El Ojo de Iberoamérica Bronze (Photography) - 2019
El Ojo de Iberoamérica Shortlist (Art Direction) - 2019
Ciclope Latino Shortlist (Editing) - 2023
Ciclope Latino Shortlist (Cinematography) - 2023
Globes Awards Gold (Media Use) - 2020
Globes Awards Gold (Low Budget) - 2020
Globes Awards Gold (Mobile Campaign) - 2020
Globes Awards Silver (Brand Buiding) - 2020
Globes Awards Shortlist (Social Cause Campaign) - 2020
Clube de Criação Shortlist (Film) - 2023
Clube de Criação Shortlist (Editing) - 2023
Clube de Criação Shortlist (Photography) - 2023
Clube de Criação Shortlist (Direct Promo) - 2022
Clube de Criação Shortlist (UGC) - 2021
Clube de Criação Shortlist (Social Media) - 2021
Clube de Criação Shortlist (Business/Restaurants) - 2021
Clube de Criação Shortlist (Animation) - 2020
Clube de Criação Shortlist (Direction) - 2020
Clube de Criação Shortlist (Art Direction) - 2020
Clube de Criação Shortlist (Photography) - 2020
Shots Awards Americas Shortlist - 2023
Brazilian Association of Cinematography Shortlist (Cinematography) - 2023
MMA Smarties Awards Shortlist (Brand Experience) - 2023
MMA Smarties Awards Shortlist (Social Media) - 2023
MMA Smarties Awards Shortlist (Launch of Products) - 2023
MMA Smarties Awards Shortlist - 2021
GROW+ Innovation Awards (Cultural Innovation) - 2020
Echo LATAM Gold (Social Media) - 2018
Echo LATAM Silver (Brand Content) - 2018
Lusos Awards Silver (Brand Content) - 2018
Lusos Awards Silver (Social Media) - 2018
Lusos Awards Silver (Creative Effectiveness) - 2018
ABEMD Silver (Social Media) - 2018
Best Ads - Best Web Film - 2018
DMA Echo Awards NY Bronze - 2017
DMA Echo Awards NY Shortlist - 2017
Colunistas Awards Bronze (Digital Media) - 2012

✨ Other Recognitions

Effie Awards Jury Member - 2023
PepsiCo's Increased Engagement Campaign for Ruffles - 2022/2023
I have contributed to TracyLocke DDB being named the agency of the year of Global Awards - 2020
For Burger King - Citizenship Award in Respect for LGBT+ Diversity - 2019
Shots - Best of July 2019
Best Ads on TV - Best of the Week/Top 6 - Jan 2018
Youtube Ads Leaderboard - July 2016
.FLA - Best Animation - 2009