Getting lucky is normal ➝ Globo Filmes
We encouraged people to engage in a ménage à trois during cinema sessions.
The movie "The Normals 2" humorously explores the Ménage à Trois concept. For the premiere, we changed some algorithms on one of the largest ticket-selling websites in the country.
During seat selection, people could vote on who they wanted to sit next to. The most voted for each seat secured their spot in the cinema.
ROLE
Creative Lead, Art Director and Technology
CLIENT
Globo Filmes
AGENCY
Manufatura (M&C Saatchi Partner)
YEAR
2009
01—
Case Study
A different, creative, and fun action to promote the new film 'Os Normais 2'
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