Let's make plans ➝ Outback Steakhouse
We invite the public to actually meet and not just promise to.
"Bora marcar" is a term that carries a strong meaning in Brazilian social behavior, where people often say "let's make plans" but never actually follow through.
From this insight, the new Outback campaign was born, aiming to convey the message that only the Outback Fondue can turn forgotten plans made during a "let's make plans" speech into actual meetings.
ROLE
Creative Director and Concept
CLIENT
Outback Steakhouse
AGENCY
Ampfy
YEAR
2022
01—
Film
