Positive Stories ➝ Serasa Experian
We tell real stories to end a negative perception.
Serasa Experian is services for supplier management, acquisition and credit granting, fraud and validation. One of Serasa's most popular protection services has always been associated with something negative, preventing the market from being able to widely know a range of other support and development services for businesses.
With this in mind, we created a campaign to reverse this perception with real stories, showing that Serasa Experian is helping to build positive stories for businesses.
ROLE
Creative Director and Concept
CLIENT
Serasa Experian
AGENCY
DDB Brazil
YEAR
2020
01—
Film: Petland
02—
Film: Marisol
03—
Film: Midway
04—
Digital
TRUEVIEW ADs
Most brands struggle to keep their ads from being skipped, but we simply encouraged people to click on the Skip Ad button. We stimulated the audience's curiosity and made the viewing rate three minutes above average for this type of advertisement.
