Beautiful Dreamer ➝ Pfizer
Familial Amyloid Polyneuropathy (FAP) is a rare genetic disease that causes insensitivity in the body, chronic pain, muscle atrophy, and loss of movement. It has no cure, but its treatment can pause the progression of the disease.
We have shown that dreams do not need to be interrupted by a rare disease.
The film raises awareness about the symptoms and signals that there is a treatment for this still little-known disease, bringing awareness to both the general public and doctors.
ROLE
Creative Director and Concept
CLIENT
Pfizer
AGENCY
DDB Brazil
YEAR
2019
01—
Film
A touching look at a rare disease
Campaign
02—
Film frames
In a category that still has plenty of creative catching-up to do, this beautifully-crafted spot is a breath of fresh air.
Shots
