$T1CK3ⓇS ➝ Bauducco
As Christmas approached, Bauducco needed to engage a younger, digitally savvy audience in Brazil's competitive holiday market. With 93.4% of Brazilians using WhatsApp, the brand leveraged the cultural phenomenon of stickers as a playful and native e-commerce tool.
We turned conversations into sales
By embedding discount codes, festive chats turned into shopping opportunities, seamlessly blending tradition with innovation and positioning Bauducco at the heart of holiday conversations.
ROLE
Creative Director and Concept
CLIENT
Bauducco
AGENCY
Ampfy
YEAR
2024
01—
Case Study
