Crunchy Cam ➝ Ruffles
We developed our own jumbotron to bring brazilians closer to the NBA.
Brazilians are passionate basketball fans and NBA fans, but they feel far away from the league. That's why we created the Ruffles Crunchy Cam, our own version of the Videoboard, which puts Brazilian fans inside the NBA broadcasts and courts.
And all in a very simple way, just by sending your video via WhatsApp.
ROLE
Creative Director
CLIENT
Ruffles
AGENCY
Ampfy
YEAR
2022
01—
Case Study
02—
Visual
The highest engagement rate
in PepsiCo® history.