Rainbow Crosswalk ➝ Burger King
We reinforce support for diversity in times of conservatism.
The world has been going through a huge wave of conservatism. In 2019, the problem in Brazil only got worse.
Faced with so many facts, news of hate and prejudice, Burger King wanted to reinforce its support for diversity even more and draw attention to one of its main philosophies.
ROLE
Creative Director
CLIENT
Burger King
AGENCY
DDB Brazil
YEAR
2019
01—
Case Study
A symbolic 'Red Carpet' in rainbow colors, laid in the middle of the country's most important avenue, to honor thousands of people.
