Gender Dictionary ➝ AfroReggae
We created the first collaborative platform for inclusion of diversity in the portuguese language.
In Brazilian dictionaries, gender definitions have remained unchanged for decades. Even worse, the few entries we find reproduce prejudices and do not represent people as they truly feel and identify.
In a time when the conversation about gender identity and place of speech out was still little explored, we decided to signify everything that seemed difficult to understand through the people themselves.
We created the first collaborative platform to embrace and include gender diversity in the Portuguese language.
ROLE
Creative Lead and Concept
CLIENT
AfroReggae
AGENCY
Artplan
YEAR
2016
01—
Case Study
02—
Press
03—
Launch Video
By combating ignorance,
the dictionary helps reduce social prejudice. Incorrect definitions open doors to bias.
Laura Mendes (Trans Activist)
04—
Website
Contrary to a backdrop of discussions and controversies, AfroReggae presents an option that opens up dialogue.
Exame
05—
Testimonials
