Metaverse Burger ➝ Outback Steakhouse
We used the metaverse as a meta-commerce platform.
For years, Outback has been sponsoring Comic Con, but with the delay in Covid-19 vaccination, we continued the story we built in 2020 to sell more burgers virtually.
This time, we built a virtual restaurant on the largest Role Playing server of GTA in Brazil, transforming the game into a Meta-Commerce platform.
ROLE
Creative Director
CLIENT
Outback Steakhouse
AGENCY
Ampfy
YEAR
2021
01—
Case Study
