Metaverse Burger ➝ Outback Steakhouse


We used the metaverse as a meta-commerce platform.

For years, Outback has been sponsoring Comic Con, but with the delay in Covid-19 vaccination, we continued the story we built in 2020 to sell more burgers virtually.

This time, we built a virtual restaurant on the largest Role Playing server of GTA in Brazil, transforming the game into a Meta-Commerce platform.

ROLE
Creative Director

CLIENT
Outback Steakhouse

AGENCY
Ampfy

YEAR
2021

01—
Case Study

02—
Screenshots

Anterior
Anterior

Believe

Betano

Próximo
Próximo

Gender
Dictionary

AfroReggae