Multiverse CCXP ➝ Outback Steakhouse
We created the first real-time collaborative comic book.
Comic Con spaces are known for always having activations and experiences for the public, but due to COVID-19, the 2020 Comic Con was completely online and plans to have an exclusive space at the festival fell through. That's when we decided to create a 100% digital experience that was on par with in-person activations.
We created a real-time collaborative comic book, where our followers could decide the direction of the story through Instagram Stories and even have the chance to find extra ingredients to power up an exclusive burger for delivery.
ROLE
Creative Director, Concept and Strategy
CLIENT
Outback Steakhouse
AGENCY
VML
YEAR
2020
01—
Case Study
02—
Case Study Board
03—
Launch Video
One of most interesting campaigns at Comic Con Experience Brazil.
Geek Publicitário
04—
Comic Book
In 30 hours of live streaming, the comic artists drew all the Instagram interactions live.
