Not a Fic. It's a Feat. ➝ Ruffles
We invited consumers to create their own fanfics and turned them into animated memes.
"Not a Fic, it's a Feat" jokes with internet fanfic creators and invites consumers to create alternative stories about how the new flavors of Ruffles were created.
The campaign features the presence of Flork (@florkofcows), a meme icon and a true sensation for Gen Z.
ROLE
Creative Director
CLIENT
Ruffles
AGENCY
Ampfy
YEAR
2022
01—
Case Study
02—
Visual
03—
Twitter Fanfics
The mashup of Brazil's most iconic snacks, connected with Gen Z insights.
04—
Launch Video
05—
Animation: Truck
06—
Animation: Ingredients
07—
Animation: Soccer
08—
Animation frames
09—
Influencers
TIKTOK CREATORS
Major influencers also participated in the campaign by creating their own fanfics, such as Gustavo Stockler (@gusta) and Fellipe Sena (@pkllipe).